Over the last few weeks I've been playing with various e-commerce concepts for Eddie Yeary's new online presense INFINITY COLORWORKS. His concept is to sell his range of hand-crafted tattoo inks direct to tattoo artists world-wide: offering a big savings to other tattooists by cutting out the middle man.

Eddie Yeary has been mixing and refining tattoo pigments for decades and has been selling the Phat Cat Color range through third party tattoo vendors. Obviously they add a $markup and while he was laying down my latest piece of skin-art earlier this year, we discussed taking him to the next level.
Co-inciding with the release of this newly branded Alchemy (UV/Blacklight) Ink range, and soon-to-be-announced Infinity Color range (shhh its a secret) his new website is now online at http://www.infinitycolorworks.com
Yes - you did read that right. For those of you who are not in the skin-ink club, Alchemy Tattoo Inks glow in UV light. I've seen some of the UV tattoos he has laid down over the last few years and they are simply amazing.
Anyway, I digress, after selecting Drupal Ubercart for ecommerce of Infinity's Tattoo Ink range I thought I would quickly mention the noteable contenders: ZenCart (very simple to use but just wasnt flexible enough) Joomla (very neat CMS and Drupal only edged it because of its bigger list of available bolt-on modules) and the simple Google Checkout Stores.
Google Stores are the new kid on the block and if you're trying to build a website that feels professional, secure and still has the user-friendliness that customers need to order online - then look at Google. I very nearly selected it but stuck with uBercart for a some other secret (shhhhh) reasons.